"She's everything, he's just Ken" memes are going viral thanks to Barbie's tagline

6 April 2023, 12:31 | Updated: 6 April 2023, 13:42

Watch the first full-length Barbie trailer

"She's everything. He's just Ken."

Unless you've been living under a rock or you've had no access to wifi over the past 48 hours, then you'll have probably – nay, definitely – seen all the tweets, memes, new character posters and everything else in between from the Barbie movie.

Earlier this week (Apr 4), a new trailer for Greta Gerwig's Barbie dropped alongside the movie's official tagline: "She's everything. He's just Ken."

The plot of the movie is being kept well under wraps, but the synopsis teases the idea that all Barbies must be perfect in every single aspect of their lives, while the Kens can merely just exist in Barbie Land: "To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you're a Ken."

In the new posters, all the Barbies are shown to have impressive skills and jobs. One is the President, one is a diplomat, one is a Nobel Prize winner, one is a celebrated author, one has a Pulitzer, one is a doctor, one is a Supreme Court Justice, one is a lawyer... And the Kens? Well, they're just Kens.

Now, people are turning the movie's tagline into a meme of its own, and applying the line to their favourite fictional characters. Here's some of the best memes so far.

READ MORE: Barbie meme generator: How to make your own Barbie selfie poster

King and Queen of the Barbie and Ken meme.

Laurie is never escaping the Ken allegations.

Gale Hawthorne, you are nothing!

True, actually.

Another win for Amy Dunne.

But it's not looking good for Billy Dunne!

Actually, Ted is also everything x

Otis might be Ken, but he'd still take Ruby to see Barbie on opening night.

Tom Wambsgans is everything.......... to Greg.

This Barbie is an international pop sensation. He's just a flop.

Justice for Connell!

Blair Waldorf, the woman that you are!

They call her Mother for a reason.

Kate Sharma supremacy!

Lady Phoebe hive, let me hear you scream!

If you know, you know...

This Stefon is everything.

RIP to this Ken!

Let the great cinematic battle of July 21st begin!

Read more about Barbie here:

• Barbie meme generator: How to make your own Barbie selfie poster
• Who is Midge in the Barbie movie? The true story behind the controversial pregnant Barbie doll
• The memes about Ryan Gosling playing Ken in Barbie are out of control

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